Because now, Kelloggs has recalled loads of their Froot Loops cereals due to a "strange odour". This funky strange odour is actually not so funky and strange as it is "high levels of 2-methylnaphthalene."
Yeah Baby. Your colourful cereals have something in them which classifies as "Harmful [and] Dangerous for the environment."
Phew. At least its only the enviroment and not your body.
Enjoy your breakfast.